Getting Started
A plain-language rundown of Claude, ChatGPT, and Grok for people who've never touched any of this before.
A REAL-WORLD CASE STUDY
Small Business,
Smart Tools
A Real-World Case Study
One small business owner's honest, unfiltered record of using AI to run a lawn care company, manage a vending route, teach a marketing class, and occasionally embarrass himself in front of his own wife.
STRAIGHT FROM THE BOOK
Real Stories, Not Theory
“The right question will hand you the answer you're looking for.”
— Chapter 1“If you're using AI correctly, you have no problem telling people you used it.”
— Chapter 11, “The Tell”“Intimacy specifically requires the opposite of polish.”
— Chapter 1721 CHAPTERS, 7 PARTS
What's Inside
PART 1
Skynet Never Called
CH. 1–3
PART 2
If a Tree Falls in the Yard and Nobody Posts About It
CH. 4–6
PART 3
Getting a Second Opinion From a Machine
CH. 7–9
PART 4
The Guy Who Also Teaches
CH. 10–11
PART 5
When the Robot Answers the Phone
CH. 12–13
PART 6
Beyond the Business
CH. 14–18
PART 7
Things I Built Along the Way
CH. 19–21
ABOUT THE AUTHOR
David L. Nichols
David runs Palmetto Lawn & Pest and 864 Vending in the Upstate of South Carolina, teaches marketing as an adjunct professor at North Greenville University, and is the author of Constitutional Marketing. Small Business, Smart Tools is his real, unfiltered record of what actually happened when he stopped assuming AI was only for companies bigger than his.
ALSO BY DAVID L. NICHOLS
Constitutional Marketing
→
FROM THE SHOP
Latest From the Blog
Small Business
Why good work and visible work are two completely different jobs.
Getting Started
Real prompt templates pulled straight from the book, not hypothetical examples.
Ready to stop guessing and start asking better questions?
Available in paperback and Kindle.
Get Small Business, Smart Tools →